Computers and Internet
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Books

• Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising. Edited by Ted Hart, James M. Greenfield and Michael Johnston. Published by John Wiley & Sons, 2005. ISBN 0-471-69188-7 (cloth). $39.95. This book defines nonprofit Internet strategy as the intersection of marketing, communications, and fundraising, in an attempt to get at the heart of the question, “Why and how should nonprofits use the online medium to further their mission and goals?” This is a very good collection of articles, opinions, case studies, and strategies, presented by some of the best practitioners of our day. This book should revitalize the debate about the need for nonprofits to develop comprehensive Internet strategies that tie together fundraising, marketing, and communications efforts.

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